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UK mobile operators back Windows Phone 7

by Sarah Griffiths on 22 September 2010, 12:42

Tags: Microsoft (NASDAQ:MSFT)

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All five major UK mobile network operators will stock phones running Windows Phone 7 when it launches later this year, according to Microsoft.

As well as the likes of Orange, Vodafone, O2, T-Mobile and Three, retailers The Carphone Warehouse and Phones4u will also sell the new Microsoft offering.

As well as a slick new interface, Windows Phone 7 promises to bring Xbox Live games and Zune, which has just launched in the UK, to the phones.

Alex Reeve, director of mobile business group at Microsoft UK, said: "Following our announcement at Mobile World Congress that Orange will be our lead partner, it is wonderful now to have all of the UK's network operators supporting the launch of Windows Phone 7."

"This means we can provide network choice and also a range of phones across networks for customers to choose from, all with the power of Windows Phone 7," he added.

Details of HTC's Mozart WP7 handset have already been leaked, with more handsets from the likes of Sony Ericsson, LG and Samsung expected to emerge in the coming weeks.

However, Microsoft will no doubt hope that research firm Gartner's predictions do not become reality after it forecasted that Windows Phone will be the least desirable mobile os behind MeeGo by 2014.

The research predicted that Windows Phone, which had an 8.7 percent share of global mobile os sales in 2009 will slip to 4.7 percent next year and to just 3.9 percent in 2014, after a small rise to 5.2 percent this year when WP7 launches.



HEXUS Forums :: 4 Comments

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I have nothing against WP7 but the main thing that actually puts me off (and I'm sure there are others out there that would agree) is how much they're pushing the xbox live connectivity ahead of all else, sure it may be the best thing for them to do at the minute and it will probably help them sell a lot of phones to people that like that sort of thing, but it's not something I'm remotely interested in and it's just distracting from any other actual desirable features the OS might have. Still I guess I can't complain, a lot of people aren't remotely into social networking in any shape or form either, but it doesn't stop all the main phone companies ramming it down our throats because it's currently what the mass public wants, such is business I suppose.
Good, should be awesome.
I don't like it, it's firmly in 4th place in terms of the “smartphone OS's” only just above Nokia's attempts..but I think it will sell better than their vastly superior 6.X series.

It's a move away from the traditional smartphone, and this is something of a trend we have seen recently..iOS, Android, WM7..none of those OS's or the devices that run them are really smartphones anymore, and for this new marketplace I think WM7 will do quite well.

They have a lost a customer in me to apple as frankly I think apple do the consumer entertainment device (thats also a phone) much better than MS ever could, but if they decide to revive the 6.X line i'd be happy to jump back to them in a snap!

We'll see what happens at launch I guess :)
I'm feeling a lot more positive toward WP7 than I was in the past. I'm looking forward to the launch to see what they will bring to the table, but I'm not expecting to want to switch from Android.