Going green
Claiming to usher in a new display era, ViewSonic has announced it has made the strategic move to use LED technology in all its displays from now on.
While there are some claimed picture quality benefits from using LEDs rather than CCFL (cold cathode fluorescent lamp), the main reason for this move is to improve ViewSonic's green credentials, as LEDs are more energy-efficient than CCFLs.
"We feel that LED monitor technology is mature enough to deliver our display standards across our entire portfolio. Our investment in LED technology with our new range of monitors is proof of our commitment to deliver a better picture using greener products to all of our customers," said James Coulson, European marketing manager at ViewSonic.
To coincide with this announcement, ViewSonic has launched three new monitors in the UK. The Vx2450wm has various green certificates and rosettes and has an eco-mode that can reduce power consumption by 50 percent, while the VA1931x-LED and the VA2231w-LED are entry-level ones intended for schools.
Given that all displays will be LED from now on, you have to wonder how long ViewSonic will feel it necessary to append the -LED suffix to every product name.
