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New Nokia mobile solutions boss vows to win back high-end market

by Scott Bicheno on 2 July 2010, 17:06

Tags: Nokia (NYSE:NOK)

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Fight to the Finnish

Back in May Nokia announced it was restructuring its mobile devices operations. It was cutting it in two, with one concentrating on regular phones and the other - mobile solutions - focusing entirely on smartphones and other mobile devices.

That restructure became reality yesterday and the boss of the mobile solutions group - Anssi Vanjoki - felt moved to blog about his aspirations in his new role, with a post entitled "The fightback starts now".

He confessed to being "...committed, perhaps even obsessed, with getting Nokia back to being number one in high-end devices," but conceded that it was no small task. He then made a distinction between smartphones and mobile computers, explaining Symbian remains the OS of choice for the former, and MeeGo the latter. Thus Nokia has no plans to use any other software.

"Symbian has taken a lot of criticism lately - some of it fair, some not," said Vanjoki. "But what is consistently overlooked is that Symbian still accounts for more than two-fifths of the global smartphone market. We believe the Nokia N8 will have great appeal." He also said there's a strong possibility that a future N-series product will run on Symbian^4.

"MeeGo offers us an opportunity to take mobile technology beyond the smartphone, and into a new world of connected devices," said Vanjoki. "As Symbian gears up to compete with the likes of iPhone and Android, MeeGo is taking clear aim at the computing space." Given that the iOS and Android are already appearing in tablet devices, we're not sure we agree with the distinction there.

"The current phase of MeeGo development is looking awesome," said Vanjoki. "We believe it will power the computers of the future. And the computers of the future will not be tied to a desk or even a lap - they will fit in your pocket."

It remains to be seen whether consumers will buy into this ‘smartphone vs pocket computer' distinction, especially with the high-end N-series still containing a Symbian device for the foreseeable future. But it would be great to see Nokia rejuvenated in the high-end space, if only to keep Apple and Google on their toes.

 



HEXUS Forums :: 4 Comments

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Nokia phones have always been built like a brick, my N900 feels very solid. Symbian has been letting them down, it's just a bit behind the times. MeeGo builds on Maemo, Maemo is good it just lacks some polish, depth and a good app store. I think the influence of Intels Moblin team will bring that.

A Nokia phone with a 1GHz+ OMAP processor, PowerVR SGX and a high resolution screen, slide out keyboard etc which runs MeeGo - would be a winner in my eyes.
symbian will never be able to do better than ios or android. its way too buggy, slow and just not user customizable. The only way they will win ppl back is by making sure that they create phones that wont crap out just because you visit somewhere high altitude.
Anssi Vanjoki is kidding himself and quite clearly has no idea what he is talking about. Comparing ios and Android to Symbian is complete rubbish and far fetched.

Anssi Vanjoki looks like another nail in the coffin for Nokia.
What do you expect him to say? ‘Symbian is crap’?
Nokia is trying to implement too many different business plans at the moment, and have lost focus in what they do best - make phones