Herd mentality
You can't beat a bit of healthy competition can you? When the iPhone was first launched the sole provider was O2 in the UK. Now, however, we have our choice of all five and at least one virtual network operator. In theory, all this competition should offer real choice for iPhone 4 consumers, but the reality doesn't really deliver.
Orange and O2 have already revealed their iPhone 4 tariffs, and now Vodafone has joined the party. We've taken screen shots of the prices for both flavours of phone and for both 18 and 24-month contracts, which you can see below.
In many cases there is no difference whatsoever between the three operators. For example: if you want a 16GB model on a 24-month, 600 minute per month contract, all three will charge you £35 per month and £119 up-front.
There is some variation at the bottom and top ends of the tariff lists. Vodafone will let you get hold of a 16GB once for a mere £25 per month plus £219 up-front, but you only get to talk for an hour and a quarter per month. At the top end, O2 seems to offer the best deal with unlimited minutes and 1GB data for £60 per month.
