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Acer founder reckons US PC brands could disappear

by Scott Bicheno on 19 January 2010, 18:27

Tags: Acer (TPE:2353)

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Exaggerated reports?

Taiwanese PC maker Acer has stolen a nice lot of market share over the past few years and it looks like its founder is starting to get a bit cocky about it.

Speaking to the Chinese language Commercial Times, and reported by press agency AFP, Acer founder Stan Shih - who retired as Acer chairman in 2004 and founded management company iD SoftCapital - said: "The trend for low-priced computers will last for the coming years."

"But US computer makers just don't know how to put such products on the market... US computer brands may disappear over the next 20 years, just like what happened to US television brands."

While it's true that the majority of living room consumer electronics brands these days come from the Far East, and that Acer does seem to run a more efficient, streamlined operation than even Dell, PCs are still a very different proposition to TVs.

Shih may well be right in the context of consumer PCs, but businesses and the public sector are not quite as price obsessed as consumers. Also, there's always the server market.

There's no doubting the ascendancy of far eastern PC makers, especially Acer and Lenovo. But let's not forget one company remains far bigger than any of them and still manages to get consumers to pay top dollar for its PCs. It's called Apple and, last time we looked, is a US company.

 



HEXUS Forums :: 5 Comments

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…still manages to get consumers to pay top dollar for its PCs. It's called Apple

Are you sure about that? :P
Apple is a US company with a load of cheap factories in China :-)
Designed in California, made in China
aeonf242
Apple is a US company with a load of cheap factories in China :-)
Designed in California, made in China

Made at Chinese costs, sold at Californian prices… can't lose can they.

And an Apple Mac is a PC - it's the same basic components these days, it's a definitely “Personal Computer”, the only differences between them and your average Dell/HP clone box are some case form factors, EFI instead of BIOS (probably not a difference for much longer) and from the factory it runs a BSD derivative with a shiny UI instead of Windows. Back in the day when they used Motorola or PowerPC processors there was more difference, but now Macs are just Intel same as everyone else.
Let me get this straight, so a manufacturer in one country states that manufacturer's in another company will fail. This is news? Sounds to me like something any chief exec might say.
Description should read “Stan Shih reportedly thinks US PC makers lack the ability to neglect basic human rights and essentially use slave labor to produce cheap products with little or no quality control.”

I also think Stan Shih underestimates how easy it is to confuddle Americans into spending more money for the same product with just a little marketing and some “made in the U.S.A.” stickers.