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Dell launches new AMD desktop range

by Scott Bicheno on 27 July 2009, 12:52

Tags: Dell (NASDAQ:DELL), AMD (NYSE:AMD)

Quick Link: HEXUS.net/qas72

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On again, off again

There are signs that Dell's relationship with AMD may be warming up after Dell launched, and is actively promoting, a new range of desktop PCs containing AMD CPUs.

Back in February 2008 we wrote that Dell was scaling down its AMD consumer offering and, a year and a half later, it seems to have decided to reverse that decision.

Speaking to statesman.com, John Terwilliger, Dell's director of consumer desktops, said: "AMD technology helps us deliver a great multimedia experience at a great price."

Meanwhile, AMD's desktop chief Bob Grimm was obviously pleased with the development. "It is AMD showing up back in force in the meat of the (Dell) desktop line," he said. "It was an all-Intel SKU for a while, and now it is an all-AMD SKU."

The Inspiron 546 is available on the US site at a starting price of $269, for a base unit containing a 2.3 GHz Sempron LE-1300 processor, and in a variety of colours.

Once more we seem to be getting ripped off over here, however, with the same SKU costing £279 ($460), and available in whatever colour you want, so long as it's black.

 



HEXUS Forums :: 3 Comments

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Huzzah for AMD being back in Dell's lineup and all, but why on earth are these systems all shipping with K8 or 65nm K10 CPUs? Where's the Phenom II / Athlon II lineup?!?

Or could it be something to do with this:
Hexus
The, now fabless, chip company actually managed slightly higher revenue than expected of $1.184 billion, but this still led to a loss of $330 million, which would have been even worse were it not for the sales of $86 million of inventory that had already been written-down.
Now, it could just be my inherent cynicism, but does anyone else see anything fishy about AMD selling $86M of written down inventory, followed by Dell releasing a range of Desktops featuring aging, redundant CPUs…? ;)
They're not redundant, if they're put together properly and at the right price point, these could be so very nice low powered desktops.
Whilst these pale in comparison to most dual-cores, let alone i7, how many people actually need that sort of power in a machine ? These Sempron LE processors are at least twice as fast as the Atoms in netbooks/nettops and are probably drawing 50-60w at max load. Yes, these aren't high-end games machines but they also aren't costing you £100 a year in running costs.

My main complaints are that these need to be priced at £199 and be in a SFF case.
Oh, I'm not saying there's anything wrong with them, but they are aging technology - the Sempron LE is a K8 processor for flip's sake - that's essentially 6 year old technology - and AMD have now replaced the entire Phenom series top to bottom with 45nm models: the Athlon II X2s start at < &#163;50.

Note that I'm not saying the processors are ‘obsolete’ - that would be something entirely different, and I agree that they are perfectly acceptably performing processors in their own right, but in comparison with AMDs currently processor line they are ‘redundant’ - i.e. they have been replaced by better performing alternatives with lower power draws at similar price points. In a brand new computer they just don't make sense.

The one processor here I might make an exception for is the Sempron LE, since there's no single core processors in the current line up (and nothing with as low a power draw). It looks like AMD might be abandoning single-core forever…