Cunning Plantronics

We can all remember the first time we saw someone walking down the street, apparently talking to themselves, and dismissed them as a nutter before realising there were in fact having a phone conversation via a Bluetooth headset.

The relative maturity of the Bluetooth headset market means the products themselves have become quite commoditised, with vendors struggling to differentiate their products and persuade consumers to consider factors other than price when considering a purchase.

Plantronics is one of the biggest Bluetooth headset vendors. In our latest HEXUS.TalkingShop we speak to its mobile marketing manager Stuart Bradshaw to get a snapshot of the Bluetooth headset market and an introduction to Plantronics itself.

Bradshaw walks us through some of Plantronics' latest offerings, explaining the trade-offs you have to make when choosing a product. We discuss the business opportunities presented by the growth of the smartphone market and the image problem Bluetooth headsets still have in many markets.

 

HEXUS related reading

HEXUS.net - news :: Plantronics launches new gaming-headphones
HEXUS.lifestyle - press releases :: New Plantronics Explorer 395 Bluetooth Headset Combines Distinctive Design and Ease of Use
HEXUS.channel - news :: Plantronics reveals remote working strategy
HEXUS.lifestyle - press releases :: Plantronics Launches Four Digitally Enhanced PC Headsets for Multimedia and Voice Applications
HEXUS.lifestyle - press releases :: Ingeniously Simple Plantronics Discovery 975 Bluetooth Earpiece Marries
HEXUS.channel - news :: Competitors respond to Apple announcements
HEXUS.channel - news :: Apple launches new iPods, social networking service and Apple TV
HEXUS.channel - news :: Sony refreshes e-reader family
HEXUS.channel - news :: Lenovo is making its own games console
HEXUS.channel - news :: Colour e-reader launches with focus on price and simplicity
All Plantronics related content on HEXUS