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Apple counter-attacks Microsoft ad campaign

by Scott Bicheno on 20 April 2009, 14:17

Tags: Apple (NASDAQ:AAPL), Microsoft (NASDAQ:MSFT)

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The eternal battle

Inevitably, Apple has responded to Microsoft's ad campaign in which it attacked the pricing of Macs with four new videos of its own, each seeking to highlight what it considers to be failings of the Windows based PC, when compared to a Mac.

As listed on the Apple site, the first is called Biohazard Suit and criticises the security of PCs.

 

 

The second is Legal Copy and appears to be an attempt to say that Microsoft's claims are never as simple as they seem.

 

 

The third is Stacks, in which the ‘free' software that comes with Macs is highlighted.

 

 

The last one is called Time Traveller, where Apple talks about performance issues with Windows and how unlikely it thinks they will ever be resolved.

 

 



HEXUS Forums :: 24 Comments

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Well as far as security is concerned, is it because macs are inherrantly more secure, or is it because there are so few of them about proportionately that there's very little gain in hacking/exploiting them?

Usability. As much as I am a fan of the Mac, Windows is far more user friendly for the masses. OK, that changes if you like to poke around under the hood.

Stablity, I rarely have problems now in Vistax64.

I'm not anti mac, I have one myself, but this is why they've never (imo, re: points 1 & 2) become more mainstream like they undoubtedly should.
Apple need to come up with something new - this is just more of the same.
They seem to have lost their dynamasm & edge.
dangel
Apple need to come up with something new - this is just more of the same.

Couldn't agree more. Their ads are mildly amusing sometimes, but as the core of an advertising campaign they're filled with falsities and exaggerations. They need to start using the merits of their own products in their adverts, rather than base an entire marketing campaign on attacking their biggest competitor. A jab at each other every now and again can be amusing, but Apple seem to know no other way.
Lol i found them amusing :D Would still never use a Mac though :)