Spreading the word
Much of NVIDIA's public messaging over the past year could be distilled down to one statement: the GPU is becoming more important than the CPU.
There are many people, not least Intel, who may well disagree with this, but NVIDIA's betting its future on GPUs being used for a lot more than just allowing PC users to play the latest games. This is why we've heard so much about CUDA and GPU acceleration of applications like Adobe's Creative Suite.
NVIDIA's proactivity on this matter took a step further today as it announced the launch of the GPU Ventures Program, which is designed to support and directly invest in early stage companies whose focus is the use of the GPU for computing applications.
"Although direct investment is a component of this initiative, there's a lot more to GPU Ventures than the money," said Jeff Herbst, NVIDIA VP of business development, who's heading up the initiative. "We really want to nurture new companies with a whole raft of support mechanisms.
"It's also important for us to educate the venture capital community about GPU and visual computing as the basis for innovative, dynamic new businesses. For some potential investors, GPU technology is outside their comfort zone because it's unfamiliar. NVIDIA's support for start-ups which leverage the GPU can help overcome this barrier to investment."
To get some ‘help' from NVIDIA you can email gpuventures@nvidia.com or go to the GPU Venture Zone website at www.nvidia.com/gpuventures for more info.
After writing this story we were able to get some more details from NVIDIA, which can be seen on the next page.
