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Richer Sounds acquires Empire Direct website

by Scott Bicheno on 20 February 2009, 12:05

Tags: General Business

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What for?

Going to empiredirect.co.uk today will reveal a short statement from consumer electronics company Richer Sounds saying it has acquired the rights to the website. Empire Direct went into administration last month.

Subsequent messaging on the page reveals that Richer sounds sees this as an opportunity to add at least some of the Empire Direct customer base to its own.

It includes an invitation to join Richer Sounds' "VIP Club", the benefits of which include assistance with the manufacturers' warranty on any audio-visual products bought from Empire that Richer currently stocks.

It then encourages former Empire direct cutomers to click through to a link which signs them up. And that's about it really. There's no further indication of what Richer Sounds' plans are for the Empire Direct website or brand.

We're hoping to get more information from Richer Sounds about this move and will update this story when we do.