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At MWC 2009, PC maker Acer has unveiled a new line of smartphones, dubbed the Acer Tempo Smartphone Series, consisting of four new models.
In detailing its smartphone strategy, Acer once more attempted to spin the facts to make itself appear to be more of a pioneer than it is. "Acer has been providing Mobile Internet solutions to 20 million consumers in more than 100 countries across the globe. In addition, Acer has been one of the first to place its bet on mobility and to focus on this segment," said the press release.
We think Acer is trying to say it was quick to focus on notebooks and somehow thinks this gives it an intrinsic advantage in the smartphone market. The many incumbent smartphone makers may have something to say about that.
Acer went on to say that the global smartphone market is expected to grow 15 percent year-on-year for a while and it wants some of that action. It intends to do so by addressing ‘pain points' like voice quality, ease of set-up and navigation.
"The smartphone market is the natural direction of our long term mobile strategy as our ambition is to offer compelling solutions to all the needs of mobile users," said Acer president and CEO Gianfranco Lanci.
"Over time, consumer expectations for on-the-go and fixed usages will converge," he added. "We will accompany this evolution by driving convergence between desktops, home gateway, notebook, netbook and smartphone devices, and by simplifying interactions between these devices."
