New-look AMD
AMD's ‘Asset Smart' strategy has been a work in progress for some time. Given the enormous cost of building, running and modernising the kind of manufacturing facilities, or fabs, needed to make high-tech products like CPUs, spinning off the fabs is the central feature of Asset Smart.
Early last October, AMD finally announced what many had suspected would happen: it was selling the majority of its interest in the fab side of things to an investment company and would jointly own the new, independent manufacturing operation, provisionally called The Foundry Company.
In the third part of his interview with HEXUS.channel editor Scott Bicheno, AMD VP of advanced marketing, Pat Moorhead, explains the thinking behind the move, the competitive advantages held by the new company and what the implications are for new-look AMD.
In essence, Moorhead says the move will enable AMD to focus entirely on the design of new products and that its offering in this area will improve accordingly.
Only time will tell if this turns out to be the case, but stay tuned for part 4 of the interview, in which Moorhead takes us through AMD's product roadmap for 2010 and 2011.
Pat Moorhead exclusive interview series:
