Pricing policy
Our own Tarinder Sandhu also commented on the story yesterday that, until this latest price adjustment, the pricing was somewhat illogical. Buxton conceded this point and attributed it to the one-off price drop AMD made earlier this month. "On 4th August we just moved three parts and we saw increased business from that," said Buxton.
So will the pricing be a bit more logical from now on? "We've moved to a different pricing cadence," said Buxton. "Now we're making our price moves at the beginning of the last month of each quarter, so don't expect another move until 1st December. This is designed to help the channel to plan in advance and to be as clear as possible about pricing. We should also be in good shape to fulfil the demand we expect in Q4."
We concluded by talking about the high-end desktop processor market, where Intel currently reigns unchallenged. We asked Buxton what he thinks about AMD's lack of an offering above $200. "It's difficult to really justify the need for a CPU that costs more than $200," said Buxton, pointing out that you would probably get more of a performance gain from spending $100 on more memory or a better graphics card than buying a $300 CPU.
Of course Buxton would say that as he doesn't have a $300 CPU to offer but does he have a point? Is the market for CPUs over $200/£100 not that important? Let us know what you think in the HEXUS.community.
Related reading:
