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Graphics VP expects AMD to stay on top for “some time”

by Scott Bicheno on 19 August 2008, 10:41

Tags: AMD (NYSE:AMD)

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What's next?

Of course AMD has to stick two 4870 GPUs on one board to win this prize. We ask if it offers any advantages over two single 4870s on a CrossFire motherboard. "The 4870X2 has 2G GDDR5 memory, which provides the end user a performance boost in high resolutions and high settings," says Byrne. "This is also a single slot board and doesn't require a CrossFire motherboard. It's just an awesome product and we're selling every board we produce.

"The great news is that demand keeps growing and we are significantly increasing our market share in both the channel and the OEM markets. The 4000 series graphics cards are considered by users and by customers as the best graphics cards available in the market today."

Byrne seemed pretty jubilant when we spoke to him just after the 4800 series launch. We ask him if his initial optimism has proven justified. "The great news is that demand keeps growing and we are significantly increasing our market share in both the channel and the OEM markets," says Byrne. "The 4000 series graphics cards are considered by users and by customers as the best graphics cards available in the market today."

The only way to stay ahead in the graphics market is to constantly innovate. To conclude we ask Byrne what we can expect to see next from AMD. Watch this space; you won't need to wait long for our next chat," he says. "Remember, the HD4870 X2 was step two, step three is imminent."

We would like to hear what the HEXUS.community thinks step three will be. Is it as predictable as the 4850 X2 or something else? What do you think a 4850 X2 card would bring to the table?

 



HEXUS Forums :: 7 Comments

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HD4850X2 will be interesting, in that it'll bring near HD4870X2 speeds at a price that will likely undercut the GTX280+. It'll give some nice flexibility in their range and ought to put yet more pressure on NVIDIA to lower their prices.

From the HD3850 (available for under £60 now) they've pretty much got every NVIDIA product covered.

It's turned the entire market upside down in the space of a couple of month and they deserve all the credit they've been given for pulling it off, because we're the winners in it all.

The move to 40nm (I've read in late Q1/early Q2 if TMSC can get their platform ready) will be yet another nice step. The NVIDIA response (not the GX2 (it will be ludicrously expensive, as said, and even on 55nm very hot) but the next gen) will be very interesting though. Are they going to actually do something this time rather than just make a Prescott out of the 8800GTX?
I am intrigued. He seems fairly confident with his claims even though all nvidia need to do is release a GX2 model, to compete on a level playing-field with AMDs x2.

Makes me think they have something up their sleeve……..
I'm more interested in seeing what nvidia are going to respond with more - I'm not a nvidia fan boy, I agree that ATI are doing great - but it's always fun to watch 2 major companies battle it out :P Atm, ATI are winning, but i'm interested to see nvidia's hand. As nice as a GX2GTX280 would be, it's not exactly original.
I think nVidia is more than capable of pulling something out of the hat. Surely they have something better than the GTX280+ planned. They have had 2 years of GPU dominance to take down ATi, I think they must've got something cooking in the pot they just aren't telling us. Having said that, ATi are no slouches and I'm very intrigued by what this step 3 could be. HD4900Pro lol
I agree with this_is_gav on this on this topic, a 4850-X2 card will be next, priced between the 280 and 280+, with a 40nm card toward the end of Q1 2009. For Nvidia to pull back the lead they will have to pull something special.

Hopefully AMD's next card will improve on power requirements and heat dissipation to make it an even better package.