How low can you go?
Market researcher IDC revealed its final Q2 figures for the UK exclusively to HEXUS.channel today and they tell a story of heavy growth in the notebook market fuelled by axing of average selling prices (ASPs).
Senior research analyst at IDC Eszter Morvay (pictured) gave
us her take on the Q2 figures. “The crucial thing has been the ASP decline,”
she said. “Companies are trying buyers by dropping their prices.” 
Here are the final figures for sales volume:
- Total Q2 UK market (desktop and notebook) = 2.73M units, +26.4% growth year-on-year (YOY)
- Desktop = 977K units, -7.7% decline YOY
-
- Commercial = 655K, -5.7%,
- Consumer = 322K, -11.5%
- Notebook = 1.76M units, 59.5% growth YOY
-
- Commercial = 854K, 40.7%
- Consumer = 902K, 82.6%
So we saw massive growth in sales of PCs in the UK in the April, May, June quarter and this was driven entirely by notebook sales. But this only tells half the story: what were people paying for all these notebooks?
