The Pepsi Challenge
Microsoft is apparently still concerned about the popularity of its Vista operating system. Consquently it’s thinking up ever more innovative ways of demonstrating that Vista is, in fact, the canine’s gonads.
This time it took the form of The Mojave Experiment, a “Pepsi Challenge” style blind test in which 120 people who had a “low” perception of Vista, were given a demo of a new OS called Mojave, which was actually Vista Ultimate in disguise.
Low and behold, the same bitter cynics that had given Vista an average rating of 4.4 out of 10, were bowled over by this amazing new OS and gave it, on average, 8.5 out of 10.
This experiment has been known about for a few days now, as spotted by our eagle-eyed community member dangel, but today the Windows Vista blog officially announced Microsoft was sharing the results with the public via a website: www.mojaveexperiment.com.
Here you will see little talking head video clips of these pleasantly surprised guinea pigs talking about all the cool stuff they’ve discovered about Mojave/Vista Ultimate. Even the token unconvinced guy asks why Mojave is faster when told it’s actually Vista.
Underneath the glossy corporate brainwashing Microsoft is trying to make a serious point here, that people shouldn’t just assume they won’t like Vista because it’s Microsoft or because all their mates hate it; they should try it out for themselves.
Fair play to Microsoft for trying to address the issue of Vista’s apparent unpopularity in a constructive way, but there’s just one problem with its “see for yourself” suggestion: you can buy an entry level PC for the cost of Vista Ultimate.
