Press release
RESEARCH TRIANGLE PARK, NC – June 30, 2008 – Lenovo has announced the launch of the IdeaCentre K210 desktop, marking the company’s global entry into the consumer desktop market outside of China. This announcement follows the recent debut of Lenovo’s IdeaPad series of notebooks, which signaled Lenovo’s dramatic jump into the worldwide consumer notebook business outside of China earlier this year.
Lenovo’s IdeaCentre and IdeaPad introductions are timely, as IDC forecasts worldwide consumer PC demand to grow by nearly ten percent a year between 2007 and 20111.
The IdeaCentre K210
is designed for user comfort and convenience. For example, Lenovo is the only
worldwide PC maker to offer the cutting edge “Bright Vision” technology2,
which actually detects how far the user is from the monitor and adjusts the
brightness accordingly.
Your face is your password
Among the new technologies the IdeaCentre K210 utilizes is VeriFace™3
facial recognition technology that allows the user to log in by having the
camera recognize his/her facial image. The K210 is the only desktop PC to offer
this distinctive feature. Additionally, The K210 features an anti-microbial
keyboard that uses special material to inhibit bacterial growth. This is
especially helpful for families that have numerous people using the same
keyboard and are concerned with “keyboard germs.”
For ease of use and system recovery Lenovo offers the Lenovo Vantage Technology
(LVT) menu. With just a single touch the user can more easily recover from
system crashes or viruses. The File Management feature helps save critical data
on a special system partition in the event of system failure. And for the “easy
open” experience, Lenovo has built in its tool-free design which allows for
easy expansion, serviceability and modifications.
Industry leading system specs include:
• Intel® Core™ 2 Quad Processors4
• Intel® GMA 3100 integrated graphics
• Blueray HD-DVD Combo accommodates home theater5
• High definition audio 5.1 for reverberating sound
• Gamers will love the optional upgrade to ATI Radeon 2600
XT (512MB)
Pricing and
Availability
The IdeaCentre K210 is available on Lenovo.com, at various retail outlets in
the United States and through Lenovo business partners. The starting price is
$379 (after mail-in-rebate). The L195W, 19-inch monitor is priced at $229
(after mail-in-rebate). The L222W, 22-inch monitor is priced at $299 (after
mail-in-rebate).
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world’s best
engineered personal computers. Lenovo’s business model is built on innovation,
operational efficiency and customer satisfaction as well as a focus on
investment in emerging markets. Formed by Lenovo Group’s acquisition of the
former IBM Personal Computing Division, the company develops, manufactures and
markets reliable, high-quality, secure and easy-to-use technology products and
services worldwide. Lenovo has major or research centers in Yamato, Japan;
Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more
information see www.lenovo.com.
1IDC Worldwide Quarterly PC Tracker, December 2007. Consumer PC
2007-2011 CAGR of 9.9%.
2Bright Vision technology is available on most, but not all,
IdeaCentre K210 desktops sold in the US. For Bright Vision technology to
function, a Lenovo Bright Eye camera must be used. Most sellers bundle the
Lenovo Bright Eye camera with the K210. Some do not. The Lenovo Bright Eye
camera cannot be purchased separately in the US.
3VeriFace technology is available on most, but not all, IdeaCentre
K210 desktops sold in the US. For VeriFace technology to function, a Lenovo
Bright Eye camera must be used. Most sellers bundle the Lenovo Bright Eye
camera with the K210. Some do not. The Lenovo Bright Eye camera cannot be
purchased separately in the US.
4Intel® Core™2 Quad processor is not standard on all IdeaCentre K210
desktops. Other Intel processor options are available.
5Blueray HD-DVD Combo is not standard on all IdeaCentre K210
desktops. DVD Rambo is available on some models.