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Enta takes on Kingston

by Scott Bicheno on 28 April 2008, 15:02

Quick Link: HEXUS.net/qamwr

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Thanks for the memory

The channel will now be able to get hold of Kingston Technology’s full range of flash memory and generic ValueRAM from distributor Enta.

As the name implies, value appears to be the key feature of ValueRAM. Enta has identified the role ‘competitively-priced’ memory has to play in extracting a bit of margin for SIs, VARs and retailers.

Jon Atherton, Vice President of the Enta Group added: ‘The announcement of a direct relationship between Entatech and Kingston re-affirms our position as a key player within UK distribution,’ said Enta VP Jon Atherton. ‘The choice available to our customers has once again expanded as Entatech add yet another world leading brand name to our portfolio.’



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