The big Apple
Apple news site Apple Insider has revealed that Macs continued to comfortably outpace the rest of the US PC retail market in February.
Apple sold 60 percent more Macs and generated 67 percent more revenue than in February 2007. This equated to 14 percent of the total volume and a full quarter of the total value of the US computer retail sector. This compares with shares of nine and 15 percent respectively a year ago.
In the Apple insider piece, Pacific Crest Securities analyst Andy Hargreaves commented: ‘MacBook Air sales appear to be additive to total sales, rather than replacing MacBook Pro sales,’ he said. ‘We believe a new set of corporate customers make up a meaningful portion of MacBook Air buyers.’
Forecasters are expecting Apple to shift around 10.8 million iPods in Q1 2008. This is a bit more than in Q1 ’07, but also indicates a general levelling off of sales.